Wednesday, September 3, 2008

The Power is Yours

We've seen all the ads and celebrity endorsements before: a mascara that is clump-free and voluminous. But how many of those actually work without using your shu uemura eyelash curler and a few mascaras on top of a primer? This brings me to the vibrating mascara.

I'm pretty intrigued with the new vibrating mascaras I've been hearing about. The Lancome Vibrating Infinite Powermascara is said to make 7,000 oscillations per minute to give you the best coverage and full lashes! That's pretty quick movement. If it does what it says, can you imagine how much time could be taken off a girl's daily makeup routine! The only thing is that it's not available until December now in Sephora and it will run you $34.

There's also Estee Lauder's TurboLash, which has been available since July, but exclusively at Saks Fifth Avenue. That one is $30.

I can't help but wonder if this will be an effective tool to throw on my list of makeup faves or if it is just some kind of marketing tool. Why is it that it's either a limited edition or only available at certain stores? (although TurboLash will be available throughout the US in December as well - right in time for the holidays of course!).

But perhaps it is not just another kind of mascara that you can add to the bushel that doesn't work. Maybe it will work after all. We'll only know when we try it out so stay tuned to when I get my hands on an oscillating and vibrating mascara!


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